Coaching

Sales don't happen by accident.

A native English speaker with a background in American sales — teaching non-native speakers what Americans expect, require and demand from a professional salesperson.

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Sales Theory

Learn the actual steps that happen in every sale ever made. At any moment on a call you are at one stage of the process — know which one, and go from introduction to close.

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English Coaching

Pronunciation, idioms and the American accent — the proper way to say common words so clients hear a professional.

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Word Clearing

One-on-one tutoring for complete understanding of the language. A misunderstood word stops learning cold; we find it and clear it.

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Training Routines

Communication drills for business. Learn the parts of communication and how to resolve communication problems instantly.

The course

English for American business culture.

We practice vocabulary, grammar, pronunciation, soft skills, speaking and writing — all in the context of real sales conversations.

The result: from the first lesson you start using phrases, words and email templates at work. You also get a professionally written resume in English, ready for interviews on international projects.

The Road to the Sale
  1. Attitude
  2. Greeting
  3. Fact Finding
  4. Buyer Profile
  5. Product Selection
  6. Demonstration
  7. Trial Close
  8. Service Walk
  9. The Write-Up
  10. Negotiation
  11. The Close
  12. Delivery
  13. Follow-Up
Why it matters

Salespeople are not cashiers.

Most American salespeople couldn't recite these steps — they do them automatically, as a cultural norm. In places where professional selling is newer, that know-how is often missing, and it shows on the phone.

I've heard untrained teams throw away hundreds of dollars seconds before the close. Some of those corrections take only a few seconds to learn.

Let me help you understand what Americans are saying, what they're thinking, and what they expect — because those are three different things.

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